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Discussion: Ford sues Ferrari over the F150 name

  1. #1
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    Ford sues Ferrari over the F150 name

    If Enzo Ferrari would have sold to Ford in the 60's it would not be an issue today...then again, Ferrari may have gone bankrupt with Ford running it.

    http://news.pickuptrucks.com/2011/02...f150-name.html

    Ford filed a lawsuit Wednesday asking a court for an injunction against Ferrari over the use of the F150 name for Ferrari's latest Formula 1 racecar, the automaker said.

    "F-150® is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years," Ford said in a statement Wednesday. "Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of 'F150'."

    Indeed, Ford claims, "when Ferrari announced the name of its race car as 'F150', Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights," the automaker said in a statement this afternoon.

    The Italian sports car maker chose the F150 name to pay tribute to this year's 150th anniversary of the unification of Italy, but it's also the well-known and longtime name of Ford's half-ton pickup truck, * the best-selling vehicle in Ford's U.S. lineup.

    We've asked Ferrari for comment, but have not yet heard back.
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  2. #2
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    I doubt they'll win this, they have F-150 trademarked, not F150.

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    just like BMW tried to sue infinity for the use of "M" in promotions for the m45 or one of the m series cars and saying the letter M is bmw trademark and will confuse customers.....
    Citation Envoyé par Alain95i4 Voir le message
    ma mere avait pas mal les memes shapes qu'Ariel Rebel dans les annees 50 et 60
    une chance mon pere etait un maudit pedo et l'a marie sinon je serais jamais venu au monde
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    yeah because people now will buy the Ferrari by accident and not the Ford pickup. please

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    Who fucking cares, these cars have nothing in common. There some much worse cases, like the Hyundai and Toyota Matrix, which are in the same segment (don't know if they sold in the same country with the same name though).
    Eat, Sleep, Civic

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    Citation Envoyé par CRNKY Voir le message
    yeah because people now will buy the Ferrari by accident and not the Ford pickup. please
    hahahahah rep
    Citation Envoyé par Alain95i4 Voir le message
    ma mere avait pas mal les memes shapes qu'Ariel Rebel dans les annees 50 et 60
    une chance mon pere etait un maudit pedo et l'a marie sinon je serais jamais venu au monde
    1992 Honda Prelude SR - Totalled R.I.P. (2007-2009)
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    1998 Chevy Crapalier - The 150$ shitbox that has lasted 4 years (2010-)
    1995 Toyota Turdcel - The replacement to the cavy (2013-)

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    Citation Envoyé par CRNKY Voir le message
    yeah because people now will buy the Ferrari by accident and not the Ford pickup. please
    LOL
    ATR90

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    Citation Envoyé par CRNKY Voir le message
    yeah because people now will buy the Ferrari by accident and not the Ford pickup. please
    Exactly! They don't have the same type of customers.
    Citation Envoyé par RaptorJesus Voir le message

    just walk away with my haters gonna hate stance
    Citation Envoyé par tecom Voir le message
    Impressive driving. It seems asians either drive extremely well or terribly. No in-betweens
    Citation Envoyé par Janno Voir le message

    Pas facile de dire combien d'argent que tu vas payer en réparation. C'est comme demander à ta blonde une estimation de fois qu'elle va vouloir baiser durant l'année.

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    Can't wait for the next F350 to be called Enzo
    Citation Envoyé par Slinky1 Voir le message
    Je me rase la craque penché devant le mirroir les 2 pains ben écartés. C'est mon ptit moment à moi.
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    Citation Envoyé par Mayerz Voir le message
    Can't wait for the next F350 to be called Enzo
    they might change the typo... Ford Enso
    Citation Envoyé par RaptorJesus Voir le message

    just walk away with my haters gonna hate stance
    Citation Envoyé par tecom Voir le message
    Impressive driving. It seems asians either drive extremely well or terribly. No in-betweens
    Citation Envoyé par Janno Voir le message

    Pas facile de dire combien d'argent que tu vas payer en réparation. C'est comme demander à ta blonde une estimation de fois qu'elle va vouloir baiser durant l'année.

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    this is lame... if anything ford should feel privileged lol

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    haha yeah all the people with a ford pickup will just say "i drive an F150" haha
    Citation Envoyé par Slinky1 Voir le message
    Je me rase la craque penché devant le mirroir les 2 pains ben écartés. C'est mon ptit moment à moi.
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    Citation Envoyé par darkestfenix Voir le message
    just like BMW tried to sue infinity for the use of "M" in promotions for the m45 or one of the m series cars and saying the letter M is bmw trademark and will confuse customers.....
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    Ford can't win on this. Ferrari F150 is not a trademark. It is a race car. Ferrari won't sell it.

  15. #15
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    FORD = Furious Old Rubbish Dickheads.

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    Lol...
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  17. #17
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    this is a great move from ford, whether they win or lose it will just publisize the brand even more

    there are millions of marketing ideas to gain from a race car with same name
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  18. #18
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    Legally there is no basis for this.

    Ford seems to be making publicity. I hope Ferrari counterclaims and sues Ford.
    im sitting at my desk i cant just whip it out

  19. #19
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    Citation Envoyé par Jacques79 Voir le message
    Legally there is no basis for this.

    Ford seems to be making publicity. I hope Ferrari counterclaims and sues Ford.
    x2 I hope Ferrari fucking crushes them for humiliation.

    A high class exotics sports car company wipes their asses with things more important than Ford.

    Bad move on Ford imo, whether they get publicity or not.

  20. #20
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    Citation Envoyé par BigMike_Quebec Voir le message
    x2 I hope Ferrari fucking crushes them for humiliation.

    A high class exotics sports car company wipes their asses with things more important than Ford.

    Bad move on Ford imo, whether they get publicity or not.


    Meh, compare the amount of cars ford sells in a year to what ferrari does . Dont tell me ford isn't important .
    I know they aren't in the same league at all but Ford has its presence
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