Pillpopper
Moderator
With the current potential offering they have in the Genesis line up, I highly doubt that. They're going after the Germans pure and simple.
Acura? FWD Kingdom? Sorry, no way.
Saab? A beat up manufacturer with juiced up AWD galore? Nop. Saab competes with VW, and VW isn't a luxury manufacturer. Audi is.
Lexus? Yes, more like it.
They're not going to develop a luxury brand to tackle 1 manufacturer, that's rubbish. In most of their marketing material for the Sedan they targeted the germans (550i, Porsche Boxster) and ironically they targeted the CLS with the Sonata, LOL (which obviously won't even be in the Genesis lineup).
The Genesis Sedan V8 was upgraded to keep up with the German powerhouse sedans E550, 550i, A6, M56S. The Equus will need to compare with the luxury boats LS460, 750i and the S550.
Acura, Volvo and Saab have no comparable cars to the Genesis Sedan, Coupe and Equus. Hyundai have confirmed AWD development for the Sedan and Coupe. Genesis will be a RWD/AWD luxury manufacturer (sounds familiar? BMW, Mercedes, Lexus, Infiniti).
If you think Hyundai doesn't have the means and ressources or whatever attribute to compete with the Germans and the 2 big JDM luxury brands, that's one thing, but to deny that this is CLEARLY where they're going in the upcoming future with the Genesis label is being horse-eyed.
Ok calm down, hyundai came out with 1 RWD drive car.. Oh wait so did honda.
You are dreaming if you think these little cars will compare to any premium german brand. But im sure thats what the saleman told you. So i dont blame you.