Honestly, I watched the video and it's far from what I was expecting, Most people told me they were freaked out after watching it.
I watched it and didn't felt bad once. Actually I had a little laugh when he grab the arm to jerk off... Not that it's funny but more because it's ridiculous.
I think mexicain drug cartel beheading was 10 time worst... Cause they killed the guy next to his buddy who know his turn was coming and all the feeling that guy probably had. Maybe also It was because this video was one of the first video of that kind... 3G1H also was more extreme to me...
Anyway, I'm not saying that what he did is nothing and etc I'm just saying how I felt towards that video. I guess I'm kinda immuned to that kind of shit since I watched a few video and always been kinda fascinated about serial killer and theire motivation/mindset/psychology.
Also I think that the reason why most people are SO freaked out about the video it's because it happened close to us. I'm pretty sure if it was in russia or china, most people would only say, only in china or Russian are so insane and that's it