What happened was considerably less funny for the Chrysler Group marketing team that was trying to shoot the Ram Power Wagon last week on -- or more accurately off -- a beach near Trinidad, Calif.
According to area nature photographer and witness Matt Hinton, who captured these photos (see gallery), the marketing folks apparently tried to shoot the Ram climbing some rocks at low tide. But the pickup became lodged on the escarpment and couldn't be freed before the angry sea returned.
"A rising tide lifts all boats. It also lifts pickups."
Talented tow truck operators finally plucked the floundering pickup from the sea and dragged it back to shore the next day. But not before an enterprising surfer stood atop the pickup amid the pounding surf. Some of Hinton's photos show what appears to be a separate wave system sloshing around in the back of the pickup bed.
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